effective January 2024

This Privacy Policy describes how Echo Ridge Cellars (“we”, “us”, or “our”) collects, uses, and shares information when you use our website (the “Site”) to purchase wine or related products.

Information We Collect

We collect information you provide directly to us when you use our Site to make purchases. This may include:

  • Personal Information: When you make a purchase, we may collect personal information such as your name, billing address, shipping address, email address, phone number, and payment information.
  • Age Verification: As a seller of alcoholic beverages, we are required to verify that our customers are of legal drinking age. We may collect information to verify your age, such as your date of birth or government-issued ID.
  • Usage Information: We may also collect information about your use of the Site, such as the products you view, the pages you visit, and other actions you take while using the Site.

How We Use Your Information

We may use the information we collect for various purposes related to providing our wine purchasing services, including:

  • Processing your orders and payments;
  • Communicating with you about your orders, including order confirmations and delivery updates;
  • Verifying your age and complying with legal obligations related to the sale of alcoholic beverages;
  • Personalizing your experience and recommending products that may be of interest to you;
  • Analyzing how users interact with our Site and improving our services.

Sharing of Your Information

We may share your information with third parties for the following purposes:

  • With service providers: We may share your information with third-party service providers who help us operate our Site, process payments, and deliver orders.
  • Compliance with legal obligations: We may share your information as required by law or to comply with legal processes, such as age verification or tax obligations.
  • With your consent: We may share your information with third parties when you give us consent to do so.

Data Security

We take appropriate measures to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. This includes implementing industry-standard security measures to safeguard your personal information.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. If we make any material changes to this Privacy Policy, we will notify you by posting the new Privacy Policy on this page.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at